Humanities and Social Sciences Letters

Published by: Pak Publishing Group
Online ISSN: 2312-4318
Print ISSN: 2312-5659
Total Citation: 19

No. 2

Marketing Communications in 21st Century: Trends & Strategies

Pages: 36-42
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Marketing Communications in 21st Century: Trends & Strategies

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DOI: 10.18488/journal.73.2017.52.36.42

Mohammad Tariq Intezar

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  1. Blythe, J., 2006. Essentials of marketing communications. 3rd Edn., London: Prentice Hill.
  2. Panda, K.T., 2007. Marketing communication in market, marketing management: Text and cases Indian context. 2nd Edn., Excel Book India.
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(2017). Marketing Communications in 21st Century: Trends & Strategies. Humanities and Social Sciences Letters, 5(2): 36-42. DOI: 10.18488/journal.73.2017.52.36.42
In the recent time marketing communication, challenges need to develop obsolete business practices and create some new ones, and even stop using conventional wisdom that has proven obsolete. The pace of change is increasing and marketing communication must reflect those changing effects if it is relevant in the twenty first century. What need to change are not the only tools of marketing communications, although the impact of information technology and rapid broadcast communication will cause change enough. Advances in communications technology, increased interaction between buyer and producer and increasing integration of marketing communication will lead to change in both the levels and the impact of communication. However, marketers must also change the ways what they plan for communications and recognize the strategic implications of the shift in the power base that underpins communications. This paper attempts and discusses the main strategic issues that arise for marketers in the twenty first century such as the World Wide Web, the net, social changes and technological change encompasses more issues than information technology, cellular phones, new print technology, hologram and new media will also have a major impact in the twenty first century marketing communication.

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The Manifestation of Physician's Nonverbal Communication towards Patient's Satisfaction

Pages: 29-35
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The Manifestation of Physician's Nonverbal Communication towards Patient's Satisfaction

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DOI: 10.18488/journal.73/2017.5.2/73.2.29.35

Indrianty Sudirman , Nurdjanah Hamid , Indahwaty Sidin

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  1. Gower, R. and S. Walters, 1983. Teaching practice handbook. Oxford: Heinemann.
  2. Krippendorff, K., 1993. Content analysis: Introduction to its theory and methodology. Translated by: Farid wajidi. 2nd Edn., Jakarta: Raja Grafindo Persada.
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(2017). The Manifestation of Physician's Nonverbal Communication towards Patient's Satisfaction. Humanities and Social Sciences Letters, 5(2): 29-35. DOI: 10.18488/journal.73/2017.5.2/73.2.29.35
The use of effective nonverbal communication between physician and patient has proven to be significantly affecting the level of patientís satisfaction to the optimum process of patient's recovery. Among six nonverbal communications i.e., artifact, haptic, chronemics, proxemics, kinesics, and vocalic; haptic is the most influence dominant variable. This study explored the manifestation of haptic, vocalic, and kinesics in patients with different demographics characteristics. The results indicate that there are significant differences in the manifestation of these three variables on different demographic characteristics of patients that can be further used as a model of nonverbal communication between physicians and patients.

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