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The studied area is located in the eastern coast of Caspian Sea at the
Gilan province in Iran including the sea shores at Rudsar, Langaroud,
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analyze the important factors on developing tourism industry in the
selected area. Therefore, the influential capabilities that lead to
growth of potential tourists and tourism in the coasts, and have
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evaluated; the current weak points are discussed as well. This research
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number of lifeguards, providing utility services in the research area,
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The Importance Performance Analysis of Taiwan Tourism Mobile Marketing
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has offered new marketing services in tourism industry. Mobile marketing
services becomes the most important factor in creating of marketing
strategies. This study consider tourism mobile marketing application
types in six major aspects: transportation, accommodation, food, tour,
community and other, combined with Technology Acceptance Model of
usefulness, ease of use and interesting; Analyze of the satisfaction and
importance of users by Importance Performance Analysis (IPA). The
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marketing, important susceptibility is higher than satisfaction; ease of
use is the most important; real time and correct information are
important, but not in good satisfactory, should be in the most need to
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mobile marketing application types in Taiwan, consider those application
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Tourism Price Competition Index for National Destinations
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(2017). Tourism Price Competition Index for National Destinations. Journal of Tourism Management Research, 4(1): 17-29. DOI: 10.18488/journal.31.2017.41.17.29
Visitors are aware towards touristic goods and service prices and take cost of tourism package involving touristic goods and services into consideration in decision of choosing destination. Addressing cost of touristic goods and service package with destination choice and touristic demand made price competition a current issue in tourism. The destination that has comparative price advantage among alternative destinations is accepted as having high tourism price competition power. In this scope the first aim of our study is to develop a method that can make tourism package price comparison in rival national destinations. The second aim on the other hand depending upon the first aim is to form price competition towards alternative national destinations. In this scope basing on Household Budget Study of Turkish Statistical Institute (TÜİK), tourism package prices of the most important 4 destinations of Turkey were compared and price competition index was calculated.