Journal of Tourism Management Research

Published by: PAK Publishing Group
Online ISSN: 2313-4178
Print ISSN: 2408-9117
Total Citation: 3

Recent Articles

QSPM Usage in SWOT Analysis as a Tool for Strategic Management of Caspian Sea Coasts (Case Study: Tourism Development in Caspian Eastern Coast at Gilan Province)

Pages: 1-11
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QSPM Usage in SWOT Analysis as a Tool for Strategic Management of Caspian Sea Coasts (Case Study: Tourism Development in Caspian Eastern Coast at Gilan Province)

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DOI: 10.18488/journal.31/2017.4.1/31.1.1.11

Mohammad Ali Rahimipour Sheykhani Nejad , Farzaneh Nasiri Jan Agha , Yalda Fattah Zadeh

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(2017). QSPM Usage in SWOT Analysis as a Tool for Strategic Management of Caspian Sea Coasts (Case Study: Tourism Development in Caspian Eastern Coast at Gilan Province). Journal of Tourism Management Research, 4(1): 1-11. DOI: 10.18488/journal.31/2017.4.1/31.1.1.11
The studied area is located in the eastern coast of Caspian Sea at the Gilan province in Iran including the sea shores at Rudsar, Langaroud, Lahijan, and Astane Ashrafiyeh cities. This research aims to study and analyze the important factors on developing tourism industry in the selected area. Therefore, the influential capabilities that lead to growth of potential tourists and tourism in the coasts, and have positive impacts on the economy and job growth of the area have been evaluated; the current weak points are discussed as well. This research employed field operation, observation, interview, survey and opinions of experts for data collection and analysis of the current situation in this area. Results show that to improve the tourism industry in the eastern coast of Caspian sea, the current coast-relevant proposals have to be integrated with other tourism factors applicable in the sea coasts; such as linking the sea and mountain, enhancing the cooperation of local people, increasing the number of secured sites, increasing the number of lifeguards, providing utility services in the research area, equipping the infrastructures specially accessibility and transportation, health and security, education and information. At the end, strategic suggestion are provided.
Contribution/ Originality
This study is one of the few studies of tourism management on the eastern coast of the Caspian sea using a combination of SWOT and QSPM that is examined.

The Importance Performance Analysis of Taiwan Tourism Mobile Marketing

Pages: 12-16
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The Importance Performance Analysis of Taiwan Tourism Mobile Marketing

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DOI: 10.18488/journal.31/2017.4.1/31.1.12.16

Peggy Chang

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(2017). The Importance Performance Analysis of Taiwan Tourism Mobile Marketing. Journal of Tourism Management Research, 4(1): 12-16. DOI: 10.18488/journal.31/2017.4.1/31.1.12.16
The growing power of the Internet, mobile technology and smart phones has offered new marketing services in tourism industry. Mobile marketing services becomes the most important factor in creating of marketing strategies. This study consider tourism mobile marketing application types in six major aspects: transportation, accommodation, food, tour, community and other, combined with Technology Acceptance Model of usefulness, ease of use and interesting; Analyze of the satisfaction and importance of users by Importance Performance Analysis (IPA). The results showed: user perception of each application in tourism mobile marketing, important susceptibility is higher than satisfaction; ease of use is the most important; real time and correct information are important, but not in good satisfactory, should be in the most need to improve.
Contribution/ Originality
This study contributes in the existing literature to examine tourism mobile marketing application types in Taiwan, consider those application types in six major aspects, analyze the satisfaction and importance of users by Importance Performance Analysis (IPA).

Tourism Price Competition Index for National Destinations

Pages: 17-29
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Tourism Price Competition Index for National Destinations

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DOI: 10.18488/journal.31.2017.41.17.29

Ramazan Goral , Erkan Akgoz

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(2017). Tourism Price Competition Index for National Destinations. Journal of Tourism Management Research, 4(1): 17-29. DOI: 10.18488/journal.31.2017.41.17.29
Visitors are aware towards touristic goods and service prices and take cost of tourism package involving touristic goods and services into consideration in decision of choosing destination. Addressing cost of touristic goods and service package with destination choice and touristic demand made price competition a current issue in tourism. The destination that has comparative price advantage among alternative destinations is accepted as having high tourism price competition power. In this scope the first aim of our study is to develop a method that can make tourism package price comparison in rival national destinations. The second aim on the other hand depending upon the first aim is to form price competition towards alternative national destinations. In this scope basing on Household Budget Study of Turkish Statistical Institute (TÜİK), tourism package prices of the most important 4 destinations of Turkey were compared and price competition index was calculated.

Contribution/ Originality